We do boosted posts on Facebook quite frequently and they work well for us.    Having said that, I can tell you that we're very careful about the words we use to make sure our posts only get to the right people.

Others are apparently emulating our approach, but I suspect they're not doing such a good job targeting their markets.   Take a look at this post that popped up on my FB feed earlier today...

I immediately posted a comment, of course...hey, I can be a butthead on the Internet once in a while, too.   It was the same question I once asked a Rolls Royce salesman:   Can you get my payments under $200 per month?

I'll let you know what they say...